If you have the Milton Times home delivered in Milton, you already know it arrived Friday, July 29, instead of Thursday.
We began getting calls from subscribers early in the afternoon of the 28th. One after another asked whether there was a problem with his or her subscription. After a number of these calls, I phoned across the street to the post office, asking for Amy Carter, manager of the Milton office.
Although I couldn’t reach her, I discovered that no one would get the paper that day because the entire delivery had been sent to visit Boston.
Personally I think this is part of a scheme to encourage newspapers to find alternate methods of delivery and decrease the mail volume to a greater degree.
In case you haven’t received a piece of mangled mail lately, let me tell you: It’s on the way.
The post office has spent millions (or billions) of dollars on new machines – called FSS machines – that are supposed to sort the mail.
The Milton Times has been delivered on Thursdays to mailboxes in Milton for the past 15 years. When we began 16 years ago, the newspaper was mailed with a bulk imprint.
But within a few months we began the process of qualifying for a periodical permit (it was called second class back in those days.) We kept documentation of every dollar received for a subscription and filed all the forms.
The reason we worked to meet the mailing requirements is that periodicals are supposed to be treated with priority and delivered quickly.Those were the days my friend, I hoped they would never end.Back in the early days of the Times existence, my son (who was in high school) would pick up the copies of the newspaper several hours after we went to press. Then he and I and anyone else I could rope into the work crew would label the mail copies and sort into bags by carrier route.
Nearly two years ago, the Milton Times began working to produce the first ever Milton Phone Book.Now this is not to say no one else had ever produced a Milton phone book. About 10 years ago there was a very popular book called Manning’s Little Blue Book that concentrated on Milton and was delivered townwide.But then people said smart phones and internet sites were capturing all the young people.Anyway, while you can find front page news from the Milton Times online at www.miltontimes.com, the print paper has much more information. We are in the process of developing our own APP to deliver mobile content for a small subscription price.Most print phone books disappeared, reduced their reach or just targeted upper income neighborhoods.We felt there was a need. What we didn’t realize as we embarked upon the project was the length of time it would take to produce a Milton phone book that succeeded financially. So the book we began marketing for 2010 became the 2011 book by default.Since that book was delivered to the townspeople, we have been working on the 2012 Milton Phone Book.The 2012 book goes to press this fall and we expect it will be delivered just after the beginning of the new year. We are already gathering information for the project. Anyone who wants to change the listing found in the 2011 book should email Nadine Leary, our advertising coordinator, at firstname.lastname@example.org.Most of the information found in the 2011 book can be found online at www.miltonphonebook.com.That will all be replaced with the 2012 information sometime in the fall.What I like best about the 2011 book is the cover – the front cover shows Ken Lodge and the Baron Hugo Band performing at the gazebo in front of town hall. It was a photo taken at one of the last concerts Ken performed as part of the summer band concert series.Ken, who graduated from Milton High School in 1937, recently moved to Florida. It’s a loss for the town.This summer we are looking for a photo to exemplify Milton on the 2012 cover. We haven’t found the right picture yet but there is still some time.