Creating new markets

My staff and I have begun to promote a new app – it’s called Milton Insider.
It can be found in both the Apple app store and Google Play.
Why would anyone over 70 be interested in an app, someone asked me.
Hmm, maybe for the local residential phone book feature.
The phonebook itself opens slowly on the app, but the developer who partnered with me says that will change later in the fall when his servers are expanded. Right now opening the full phonebook takes one full minute.
But the key to looking up a number is to put the last name in the search bar – the search takes seconds. And of course it is possible to click through and dial the number from a smartphone.
The real answer to why I worked on this app is I’m still alive. I still have ideas. I still want to make a difference.