Tabloid newspapers, like the Times, are built in increments of four.
Our very first newspaper in 1995 was 12 pages. These days the paper is usually 24 to 28 pages. There is no magic to the number four – it’s just the way the printing press works.
We decide the number of pages based on advertising for the week. Our formula calls for 30 to 40% advertising and 60 to 70% news. Usually in the spring, the paper grows. Advertising in a small community is seasonal. The spring and the fall are usually busy.
This year is a little different. We’re not sure what to expect during July and August. I guess we expect papers that are 16 to 20 pages.