2011 – Will It Improve?

At least once a year, I draw a new plan for the business operation of the Milton Times.

As the year begins I need to look at where we are and where we are going as a newspaper, as a business, as an institution.

The good news is that I am projecting a better year in 2011 than 2010.

This does not mean I expect the advertisters who were spending large amounts in 2008 to be back. Some industries have changed the way they work. So have we.

In the past year the Milton Times created a telephone book. It’s back from the press and will be delivered to Milton residents with the newspaper issue Jan. 20.

We will be putting the list on line using a web site just purchased – www.miltonphonebook.com. The 2011 phone book numbers were purchased by a third party from the telephone company. Obviously cell phones are not included in the listed numbers. But the future may bring a new system for creating the local phone book.

So we have a new product ready for distribution in the beginning days of 2011. And we have plans to add a new web site to our line.

We hope our newspaper will continue to thrive but the best way to ensure our stability is by adding new sources of local information.

People in the news industry are predicting that more advertising money will be spent on APs. Until about six months ago I didn’t know what an AP looked like. Now I’m in the market for one.

The 2012 Milton Phone Book is on our company server already. I think it will be a while before we have an AP ready. But the future will certainly bring new ways of communicating.